Mission Statement

Table Wine Mission Statement – Artisanal Wines at Affordable Prices

The work we do at Table Wine expands upon and compliments other artisan food movements, such as local farmer’s markets, the farm-to-table restaurant philosophy and Slow Foods.  The producers we support are the ones who grow all of the fruit that goes into their wines, and they take pride in what they do.  They are just as much farmers as they are winemakers.  At the end of the day, the wines taste great, they’re affordable and they are healthier and easier for the body to process.

Table Wine strives to expand the level of wine knowledge and to improve the wine buying experience in the Western North Carolina market.   Here are a few of the ways we plan to accomplish this goal.

1. Qualified Selections – We offer about 800 different wines and we focus on wines from small family owned and operated estate wineries.  Some of these producers are new, hot, and up and coming and some of them are older and more historically significant.  Our goal is to have wines for anyone who walks through our doors.  From a delicious and simple $8 table wine to a legendary, more expensive, special occasion wine, we’ve got you covered.

2. Customer Education – Team Table Wine is made up of three wine loving industry veterans with a combined 60 years of wine experience.  We love to share our wine knowledge with people with all levels of knowledge from the first time wine buyer to the seasoned cork dork.  The store is packed with regional wine maps and our mobile wine racks make it simple for us to transform the store into a classroom for after-hours seated tastings and events.

3. Community Involvement – We love Asheville and we love giving back as much as we can.  We do business with other like-minded, local businesses and we work with local non-profits to raise money for organizations that we believe in.

4. Customer Service – Wine is fun and the more you know about it, the funner it is.  We develop personal relationships with our customers and track their purchases with our POS system.  This allows the business-customer relationship to be interactive and expanding.  We also love carrying cases of wine out to your car for you!

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